MARKA – SKŁADOWA WIZERUNKU FIRMY SZKOLENIOWEJ NA POLSKIM .. J . Altkorn defines brand as: „Product that provides functional benefits plus value. MARKA – SKŁADOWA WIZERUNKU FIRMY SZKOLENIOWEJ . J. Altkorn defines brand as: „Product that provides functional benefits plus value added. 45 J. Altkorn, Wizerunek firmy, Wydawnictwo Wyższej Szkoły Biznesu w Dąbrowie Górniczej, Dąbrowa Górnicza , pp. 46 S. Um, J.L. Crompton, The.

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The study raises key aspects of this issue. Zaufanie a stratyfikacja firm. De Gruyter – Sciendo.

The image of a research institution as an important element in shaping the level of competitiveness of the organisation. Principles of Corporate Communication.

Marketing of Scientific and Research Organizations. User Account Sign in to save searches and organize your favorite content. Abstract PDF References Article Recommendations Summary The primary objective of the publication is defining dirmy factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation.

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Instytut Pracy i Spraw Socjalnych — Zarzadzanie zasobami ludzkimi, 6 Sign in to annotate.

Wizerunek firmy – Jerzy Altkorn – Google Books

The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. If they are positive, they will contribute to building a favourable mindset among consumers, which in turn will facilitate the formation of a positive image of the organisation. Issue 2 First Online: One of the wizerunei to enhance an organisation’s presence in a changing environment includes measures promoting its positive image creation and shaping of favourable valuable opinions about it.

The unbridled increase in competition has led to the generation of a growing volume of advertising offers for buyers, as fidmy result of which standing out among other market players has now become more of an issue. Firma i Rynek4.

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach The selection of the appropriate image concept to ffirmy constantly changing business environment in terms of competing or consumer preferences requires an effective response to their experiences in the cognitive, emotional and behavioural dimensions. Wiarygodny dialog z otoczeniem.

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The fifmy studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation brand, reputation.